2001 SEGMENTATION RESEARCH: AN UNPRECEDENTED UNDERTAKING

In 2001, GOLF 20/20, the National Golf Foundation and NFO WorldGroup undertook a primary research project of unparalleled scope to learn more than ever before about the golf habits and attitudes of different segments of the American population. The study provided new information and insight that will prove invaluable as the industry determines its direction for growing the game and securing the future.

After a screener card was sent to 100,000 U.S. households, questionnaires were used to obtain detailed results from important golfer and nongolfer population segments. The study yielded a wide range of valuable information—everything from how many “best customers” there are in America (approximately 10 million) to what this group considers to be a good value for a round of golf (about $35).

For much more useful industry information, download and read the executive summary.

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