Play Golf America, a nationwide golf-marketing program led by the PGA of America, represents the culmination of industry efforts set into motion by the first GOLF 20/20 conference. Launched in 2004, the campaign has focused on a target audience of new and occasional golfers—a combined group of 31 million individuals—in an effort to increase play.

The PGA of America, PGA TOUR, LPGA TOUR and USGA pooled a portion of their advertising inventory to run over 500 television spots. Advertising also appeared in relevant publications, and public relations in key markets promoted the program.

All promotions sought to drive the target audience to PlayGolfAmerica.com, which connects players in various market segments to a variety of programs designed to foster player development and encourage participation in the sport.

Among the many Play Golf America initiatives featured on the site are Link Up 2 Golf, Free Lesson Month and the Golf: For Business and Life college course. Visitors can view a list of courses in their area and which programs they offer—making it easier than ever to get into golf.