GOLF 20/20 is a unique collaboration of all segments of the golf industry, from the associations and manufacturers to golf course owners/operators and the media. It was launched in 2000 and is designed to galvanize the industry around strategic initiatives and grass-roots activation to ensure the future vitality of the game.

The fundamental principle behind GOLF 20/20 is that golf benefits individuals and society and that accelerating the growth of the game and expanding its accessibility will improve the quality of life for those who are introduced to its positive values.

GOLF 20/20 is managed by the World Golf Foundation, which also oversees World Golf Hall of Fame in St. Augustine, FL and The First Tee, a preeminent youth-development organization. GOLF 20/20 is overseen by an Executive Board comprised of leaders from a broad cross-section of the golf industry.