Many of GOLF 20/20’s research efforts focus on tracking participation in the game and better understanding the golfers who make it a part of their lives. This knowledge is essential to the game’s continued advancement, for we can effectively plan for the future only by understanding where we are and who we are reaching today.
Every year, 20/20 prepares an industry report for its November conference that summarizes the trends, changes, opportunities and areas of concern that the golf world has seen in the previous year—everything from course openings to participation and interest.
GOLF 20/20 has also studied specific areas of interest that are crucial to contemporary golf. This includes research on market segmentation, minority participation and other important topics.
You can easily access and download all of 20/20’s industry research documents.
